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The new AXA protection range 2003-2004
- Entry into IFA market and reinvigorate tied sales
- Part of initial 8 man team to determine proposition
- Menu product, full intermediary service
- Development of business case
- Interface to implementation work for project owner
- Ensure all work streams directed to same vision - Takeover failing work streams to get back on track
- Result successful launch into IFA market
- AXA now number 4 in IFA term market and winning new bancassurer ties
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